Privacy policy

Privacy Policy

At Aven Row, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, create an account, subscribe to our communications, contact us or place an order with us.

This policy also explains the choices and rights available to you in relation to your personal information.

1. Who We Are

Aven Row operates this online store and is responsible for the personal information that we collect and use for the purposes described in this Privacy Policy.

Aven Row
Grinton
Richmond
North Yorkshire
DL11 6HH
United Kingdom

Email:
info@avenrow.co.uk

Telephone:
01748 884224

2. Personal Information We Collect

The information we collect depends on how you interact with Aven Row.

We may collect the following categories of personal information:

  • Identity information, such as your name.
  • Contact information, such as your email address, telephone number, billing address and delivery address.
  • Order information, including the products you purchase, order value, order history, returns and delivery information.
  • Payment-related information required to process your transaction.
  • Account information where you create or use a customer account.
  • Communication information, including messages, enquiries, complaints and other correspondence you send to us.
  • Marketing information, including your communication preferences and whether you have subscribed to marketing messages.
  • Technical information, which may include your IP address, browser type, device type, operating system and information about how you interact with our website.
  • Website usage information, including pages viewed, products viewed, interactions with the website and referral information.
  • Fraud and security information used to help protect customers, transactions and our website.

3. How We Collect Your Information

We may collect personal information directly from you when you:

  • Place an order
  • Create or use a customer account
  • Sign up for our newsletter
  • Contact our Client Care team
  • Request a return or refund
  • Participate in a promotion or offer
  • Interact with our website

We may also receive information automatically through cookies and similar technologies when you use our website.

Certain information may also be provided to us by organisations that help us operate our store, such as payment providers, delivery providers, ecommerce technology providers and fraud-prevention services.

4. How We Use Your Personal Information

We may use personal information for the following purposes:

  • Processing and fulfilling your orders
  • Taking and managing payments
  • Arranging delivery of your purchases
  • Processing returns, exchanges and refunds
  • Managing your customer account
  • Providing customer support
  • Responding to enquiries and complaints
  • Sending important information relating to your order
  • Preventing fraud and protecting the security of our website
  • Maintaining and improving our website
  • Understanding how customers use our website
  • Improving our products and customer experience
  • Managing marketing preferences
  • Sending marketing communications where permitted
  • Complying with legal, regulatory and tax obligations
  • Establishing, exercising or defending legal claims

5. Our Lawful Bases for Processing

UK data protection law requires us to have an appropriate lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following lawful bases:

Contract

We process information where it is necessary to enter into or perform a contract with you.

For example, we need certain information to:

  • Process your order
  • Receive payment
  • Deliver your products
  • Manage returns and refunds

Legal Obligation

We may process information where this is necessary for us to comply with applicable legal obligations, including accounting, taxation, consumer protection and regulatory requirements.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.

These legitimate interests may include:

  • Operating and improving our business
  • Improving our website and customer experience
  • Protecting our business against fraud and misuse
  • Maintaining website and transaction security
  • Understanding the performance of our store
  • Handling customer enquiries and disputes

Consent

Where required, we may rely on your consent, including for certain marketing communications or the use of non-essential cookies and similar technologies.

Where processing is based on consent, you may withdraw that consent at any time.

6. Orders & Payments

When you place an order, we collect information necessary to complete the transaction, including your contact details, billing information, delivery information and details of the products purchased.

Payments may be processed by third-party payment providers.

Payment providers may collect and process payment card or other payment information in accordance with their own privacy and security practices.

Aven Row does not necessarily receive or retain complete payment card details where those details are processed securely by our payment providers.

7. Shopify

Our ecommerce store is powered by Shopify.

Shopify provides the technology that enables us to operate our online storefront, shopping cart, checkout and related ecommerce services.

When you interact with our store, Shopify may process personal information in order to provide its services to us and support your interaction with our store.

Shopify may also process certain information in accordance with its own applicable privacy terms and policies.

8. Who We Share Personal Information With

We do not share personal information unnecessarily.

We may disclose personal information to service providers and other organisations where necessary to operate our business, including:

  • Shopify and ecommerce technology providers
  • Payment processors and payment service providers
  • Delivery and courier companies
  • Warehousing and fulfilment providers
  • Customer service providers
  • Email and communications providers
  • Website hosting and technology providers
  • Analytics providers
  • Advertising and marketing providers where permitted
  • Fraud prevention and security providers
  • Professional advisers such as accountants or legal advisers
  • Government, regulatory or law-enforcement authorities where required

We require service providers handling information on our behalf to use it appropriately and in accordance with applicable data protection requirements.

9. Delivery Providers

In order to fulfil your order, we may provide relevant personal information to postal operators, couriers and delivery partners.

This may include:

  • Your name
  • Delivery address
  • Telephone number
  • Email address
  • Relevant order or delivery information

This information is provided where necessary to arrange, manage and complete delivery.

10. Marketing Communications

If you subscribe to receive marketing communications from Aven Row, we may send you information about:

  • New arrivals
  • New collections
  • Occasionwear edits
  • Bridal launches
  • Promotions
  • Offers
  • Aven Row news and updates

You can unsubscribe from marketing emails at any time by using the unsubscribe option contained within the relevant message.

You may also contact us at info@avenrow.co.uk to update your marketing preferences.

Unsubscribing from marketing communications will not prevent us from sending service messages that are necessary in relation to an order, payment, delivery, return or account.

11. Cookies & Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small pieces of information stored on or accessed from your device when you visit a website.

We may use cookies and similar technologies for purposes including:

  • Operating essential website functionality
  • Remembering items added to your shopping bag
  • Maintaining website and checkout security
  • Remembering preferences
  • Understanding website performance
  • Analytics
  • Measuring marketing performance
  • Advertising and personalisation where permitted

Essential Cookies

Certain cookies are necessary for the website to function correctly, including functionality associated with shopping bags, checkout, security and other services requested by you.

Non-Essential Cookies

Where required by applicable law, non-essential cookies and similar technologies will not be used until the appropriate permission has been obtained.

You can manage available cookie preferences through the cookie controls provided on our website.

12. Analytics

We may use analytics services to understand how visitors interact with our website.

Analytics information can help us understand matters such as:

  • Which parts of our website are visited
  • How customers navigate through the store
  • Website performance
  • General shopping behaviour
  • Technical issues affecting customers

Where analytics technologies require consent, they will be subject to our applicable cookie consent controls.

13. Advertising

We may use advertising and marketing technologies to promote Aven Row and measure the performance of our advertising.

These services may use information about interactions with our website to measure advertising activity or, where permitted, provide more relevant advertising.

Where the use of advertising cookies or similar technologies requires consent, they will only be activated in accordance with the choices available through our cookie controls.

14. International Transfers

Some of the organisations that provide technology, ecommerce, payment, analytics, fulfilment or other services to us may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is made in accordance with applicable data protection requirements.

Depending on the destination and service provider, this may involve recognised adequacy arrangements or appropriate contractual and other safeguards.

You may contact us if you would like further information about safeguards relevant to transfers of your personal information.

15. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, regulatory, accounting, taxation and reporting requirements.

The appropriate retention period may depend on:

  • The type of information
  • Why we collected it
  • Whether you continue to have a relationship with us
  • Our contractual obligations
  • Applicable legal and accounting requirements
  • The need to prevent fraud or resolve disputes

Where information is no longer required, we will take appropriate steps to delete, anonymise or otherwise securely dispose of it.

16. How We Protect Your Personal Information

We use reasonable administrative, technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

However, no internet-based service or method of electronic storage can be guaranteed to be completely secure.

You should also take reasonable steps to protect your customer account and login information where applicable.

17. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights relating to your personal information, including:

  • Right of access – you may request information about the personal data we hold about you.
  • Right to rectification – you may ask us to correct inaccurate or incomplete information.
  • Right to erasure – in certain circumstances, you may ask us to delete your personal information.
  • Right to restriction – in certain circumstances, you may ask us to restrict how your information is processed.
  • Right to data portability – in certain circumstances, you may request that information be provided in a portable format or transferred to another organisation.
  • Right to object – in certain circumstances, you may object to our processing of your personal information.
  • Rights relating to certain automated decisions where applicable.

18. Your Right to Object

You have the right to object to the processing of your personal information in certain circumstances, including processing for direct marketing purposes.

If you object to the use of your personal information for direct marketing, we will stop using it for that purpose.

19. Withdrawing Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time.

Withdrawal of consent will not affect processing that was lawful before the consent was withdrawn.

To withdraw consent or discuss your privacy preferences, contact: info@avenrow.co.uk.

20. Making a Privacy Request

If you wish to exercise a data protection right, please contact us at:

Email:
info@avenrow.co.uk

Postal Address:
Aven Row
Grinton
Richmond
North Yorkshire
DL11 6HH
United Kingdom

We may need to request information reasonably necessary to verify your identity before acting on certain privacy requests.

21. Automated Decision-Making

We do not intend to make decisions about customers based solely on automated processing where those decisions produce legal or similarly significant effects, unless we inform you otherwise or such processing is otherwise permitted by law.

Automated systems may nevertheless be used by us or our service providers for functions such as fraud detection, transaction security, website functionality and risk management.

22. Children's Privacy

Our website is a general fashion retail service and we do not intentionally seek to collect unnecessary personal information from children.

If you believe that personal information relating to a child has been provided to us in circumstances where it should not have been, please contact us at info@avenrow.co.uk.

23. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Those third parties may have their own privacy practices and policies. Aven Row is not responsible for how an independent third party handles personal information once you leave our website.

We recommend reviewing the privacy information provided by any third-party service you choose to use.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, service providers or applicable legal requirements.

Where appropriate, significant changes will be brought to your attention.

The latest version of this Privacy Policy will be made available on our website.

25. Complaints

If you have concerns about how Aven Row has handled your personal information, we encourage you to contact us first so that we have an opportunity to address your concern.

You also have the right to raise a complaint with the UK's data protection supervisory authority, the Information Commissioner's Office (ICO).

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

ICO Helpline:
0303 123 1113

26. Contact Aven Row

If you have questions about this Privacy Policy, your personal information or your privacy rights, please contact us:

Aven Row
Grinton
Richmond
North Yorkshire
DL11 6HH
United Kingdom

Email:
info@avenrow.co.uk

Telephone:
01748 884224

Last updated: September 2026